€1 Billion Investment and Beyond: Tamarindo's Strategy for Exus Renewables' Media Success

Learn how Tamarindo elevated Exus Renewables from Asset Manager to a Global Solutions Provider, delivering sustained media coverage and supporting a major €1bn investment.

About the client

Exus Renewables is a global leader in the renewable energy sector, specializing in the development, management, and optimisation of clean energy assets. With a focus on maximising the value and performance of their projects across multiple markets, Exus is committed to accelerating the global transition to sustainable energy.

Initially known for its expertise as an asset manager, the company began a strategic evolution to broaden its scope and capabilities. This transformation positioned them as a comprehensive Global Energy Solutions Provider, capable of supporting every stage of a clean energy project lifecycle, from initial development to long-term asset management.

57+

Pieces of media coverage

Targeted media coverage across the UK and Europe, annually.

4+

Years retained relationship

We're proud to have worked with Exus Renewables for over 4 years.

24+

Media interviews

We carried out over 24 media interviews with senior executives, annually.

THE PROBLEM

Outgrowing the Existing Brand Identity

While Exus Renewables had a solid track record and deep technical expertise, their public image and market perception needed to catch up with their evolving business model and ambitious global growth plans. As the organisation transitioned from being purely an asset manager to a full-spectrum Global Energy Solutions Provider, their existing brand messaging became restrictive and failed to communicate their broader value proposition to potential partners and investors.

The challenge was significant: to effectively communicate this commercial transition to a global audience, particularly in the competitive European market, and ensure their brand reflected the scale and scope of their capabilities. Furthermore, Exus required a specialist communications partner with the deep sector knowledge necessary to navigate the complexities of the renewable energy and cleantech media landscape. They needed to move from being an industry participant to a recognised thought leader.

THE SOLUTION

Rebuilding Brand Messaging and Narrative

Tamarindo stepped in as the retained PR agency, forging a strategic partnership that has now spanned over four years. The initial phase of their work focused on a fundamental brand overhaul. They built and refined the brand messaging from the ground up, creating a narrative that accurately reflected the new, expanded identity as a Global Energy Solutions Provider, not just an asset manager.

With the core messaging in place, Tamarindo executed comprehensive media and social campaign planning. The scope of their brief was global, with a specific and significant focus on the European market. A key moment in their partnership was guiding the media campaign that announced the landmark €1 billion investment from Partners Group. This high-stakes announcement was handled with precision, ensuring the messaging amplified the credibility and future trajectory of Exus.

THE RESULTS

Transformation and Elevated Commercial Profile

The long-term, retained partnership with Tamarindo delivered transformative results that supported Exus Renewables' commercial growth and significantly elevated their global profile. The successful guidance through their commercial transition positioned them credibly as a Global Energy Solutions Provider, opening doors to new partnerships and deals.

Quantifiably, the success is clear: Exus Renewables has consistently achieved an average of 150+ pieces of quality media coverage per annum. This steady, high-impact visibility has cemented their position as a leading voice in the cleantech and renewables sector, particularly in their EU-focused markets. The sustained communications effort has ensured that the Exus brand is synonymous with expertise, scale, and reliability, ultimately supporting their continued success and expansion within the global clean energy economy.