Driving Results Through Discipline: 300+ Media Hits in 12 Months for NORD/LB

Understand how Tamarindo’s approach made an immediate impact for NORD/LB in the first year of their collaboration, delivering far-reaching media exposure in multiple geographies, supercharging their reputation in energy finance.

About the client

NORD/LB (Norddeutsche Landesbank) is one of Germany’s leading commercial banks and a major player in the global financial landscape. As a landesbank, it acts as a powerhouse in structured finance, particularly within the renewable energy and infrastructure sectors. The bank’s specialist deal teams are renowned for their technical proficiency, providing the essential capital and financial structures required to drive the global energy transition.

With a strong international footprint, NORD/LB supports complex clean energy projects across Europe and beyond. Their expertise spans the entire project lifecycle, making them a vital partner for developers and investors seeking sophisticated financial solutions in an increasingly green-focused economy.

Highlights

Tamarindo provided strategic support for NORD/LB’s specialist deal team – translating complex financial products / news for external (non-financial) audiences
Providing insight, energy, and discipline to drive results
Full re-write of brand messaging to reflect skills, strategy, and culture
Integrated media relations + social media campaigns
Quarterly thought leadership campaigns
Streamlined internal comms processes with Germany HQ
300+ pieces of quality coverage in first 12 months – supercharging market visibility and reputation

2+

Years retained relationship

Proudly supporting NORD/LB for over 2 years.

300+

Pieces of media coverage

Targeted media coverage across the UK & Europe, annually.

32+

Media interviews

Typically, we carry out over 32 media interviews with senior executives, annually.

THE PROBLEM

Aligning Reputation with Specialist Expertise

Despite it’s significant role in financing the energy transition, NORD/LB’s market visibility and reputation did not fully reflect the high-calibre work completed by it’s specialist deal team. Also, it’s legacy brand messaging failed to capture the modern culture, strategic vision, and specific skills that set the renewable energy division apart. In a competitive market, NORD/LB needed a new narrative that resonated with the energy and pace of the cleantech sector.

Operating within a large, multi-national banking structure also presented challenges. There was a clear need to streamline internal communication processes between the local specialist teams and the German headquarters to ensure a cohesive and agile global voice. Without a disciplined PR strategy and consistent processes in place, technical successes and market insights remained under-reported, limiting their ability to attract new mandates and build reputation of their team.

THE SOLUTION

A Narrative Built on Skill and Culture

Tamarindo provided the insight, energy, and discipline needed to revitalise NORD/LB’s communications. This began with a comprehensive rewrite of the brand messaging to better reflect their modern business, including updates to their culture, strategy, and technical skills. By modernising the language and focus of the brand, Tamarindo ensured that the specialist deal team was positioned as a contemporary leader in energy finance.

To translate this new messaging into market authority, Tamarindo designed and delivered an integrated media relations and social media campaign. A cornerstone of this strategy was the introduction of quarterly thought leadership initiatives, which gave the bank’s leading experts a platform to comment on complex market trends. Simultaneously, Tamarindo acted as a bridge to the German HQ, streamlining internal comms processes to ensure that all outbound activity was efficient, high-impact, and globally aligned.

THE RESULTS

Supercharged Market Reputation, Improved Operational Discipline and Global Impact

The results within the first 12 months were transformative, with Tamarindo securing over 300 pieces of high-quality media coverage. The significant volume and quality of exposure "supercharged" NORD/LB’s reputation, ensuring their specialist expertise was consistently visible to their target audience. The bank moved from being a passive participant to a highly visible brand, with recognised authority in the renewable energy finance space.

Beyond the media metrics, the partnership strengthened the support for the specialist deal team by providing a disciplined framework for their communications. With improved internal alignment and a refined brand story, NORD/LB now projects a unified, energetic image that accurately reflects its market-leading position. This foundation continues to support their success in securing high-profile deals and driving results across the clean energy sector.